The release day of a film is always a little strange for me.

The first time I ever experienced this was back in 2006, when a lack of product in the marketplace and the difficulties of digital filmmaking at that time meant that my homegrown midnight movie TrashHouse somehow got a wide DVD release across the UK. Multiple copies in every Blockbuster, review in Empire, massive scale pirating; it was a proper film release, for something edited on a home PC with a 20GB hard drive with an opening scene shot in my back garden.

It was all I’d ever wanted. Literally. It was the summit of my ambition; all I’d ever wanted was to shoot tongue-in-cheek straight-to-DVD horror movies and see them on the shelves of Blockbuster. I hadn’t ever really had a plan beyond that.

I can still remember VERY clearly eating some cornflakes that morning and having the thought run through my head; “huh, these still taste the same”

Somehow, I’d assumed that fulfilling your life’s ambition would change everything. But, no, cornflakes were still cornflakes.

And all of a sudden I needed to go find a new benchmark for what I wanted to achieve in my life.

I’ve filled the two decades since that cornflake-based revelation with a lot more screenwriting, a lot more filmmaking, a lot of talking about film on stages and a lot of lecturing about film at universities. I’ve held my love of cinema up to the light and examined it from every angle. I have no regrets and wouldn’t change a thing.

But apparently I’m no more mentally prepared for release days than I was back in 2006.

On Friday, after a six-year development/production/post-production/festival run cycle which also included a global pandemic, our movie Powertool Cheerleaders vs the Boyband of the Screeching Dead finally dropped onto home entertainment platforms in the UK and the US (specifically GoogleTV and YouTube Movies, with others platforms and territories to follow shortly). People can rent or buy the flick and watch it in their homes. That’s a really different thing to festival screenings. It always takes me a while to get my head around a simple part of the equation that it’s not OURS anymore, it’s EVERYBODY’S.

The movie is out. People are watching it. The world keeps spinning. Cornflakes are still cornflakes.

But luckily, cornflakes still taste pretty goddamn good.

If you check out our movie, I really hope you enjoy it. You can access the links by clicking below.